The brand new Lycra Style fibre, which is specifically designed to meet consumers’ need for personalized style without compromising comfort or fit, is kicking off its global launch in late March. Lycra Style fibre was developed for the unique branding, performance and pricing needs of the ready-to-wear market. Brand owner Invista says the brand helps to create clothes that consumers love to wear, all day, every day, from day to night and casual to dressy occasions.
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