Tuesday, 2 February 2010

Interfilière’s mood is upbeat as vendors see return to value

Debra Johnston Cobb reports from Paris

The January 2010's Salon International de la Lingerie and Interfilière impressed buyers and vendors with a return to traditional values-not only in the sense of offering value for money, but with a kinder, gentler spirit that was manifest in the season's trends as well as in various charitable initiatives.

While the venue was more compact, attendance numbers inched up, with Interfilière reporting 11,120 visitors against 11,066 in January 2009. Visitors at the SIL and Interfilière combined were 29,928, a 20% increase according to the Eurovet organization.

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