Saturday, 25 April 2009

Smart Fabrics 2009 - Conference Review

Cath Rogan reports from Rome

RomeCath RoganIntertech Pira’s excellent annual Smart Fabrics conference is now in its 5th year and this year (March 10th-12th 2009, Rome) welcomed over 150 delegates to an agenda packed with practical advice, inspirational ideas and of course, a handful of spectacular but occasionally entirely baffling scientific data charts.

Stacey Burr, CEO of Textronics Inc. opened the conference with a highly motivating keynote speech outlining how the E-textiles small business sector is “growing up” in what has suddenly become a far more challenging business climate due to the global financial crisis.

Sharing some of the experiences and lessons learned by Textronics as it developed from a Dupont spin-off into a global market leader, recently acquired by Adidas, Stacey offered practical advice and key pointers to survive and thrive during the current challenging business environment.

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